Big Bazaar unveils new branding

On the occasion of the completion of Big Bazaar’s 10 years of business operations, the company has unveiled a new logo with a new tag line, ‘Naye India Ka Bazaar’. A television, print and social media communication initiative is also being launched to mark this event. Born out of the idea of amalgamating the look, touch and feel of Indian bazaars with the choice, convenience and hygiene that modern retail provides; the first three Big Bazaar stores were launched during the festive season in 2001 in the cities of Kolkata, Bangalore and Hyderabad. Since then, 151 more stores have come up in 90 cities across the country.