Billbury Food and Beverages Pvt. Ltd recently launched Glaciers, Vitalife and Hangover Over, the mineral water products, in India. The products would be bottled at its plant in Kangra, Himachal Pradesh, set up with an investment of Rs 30 crore. Glaciers is a natural mineral water, Vitalife is a wellness beverage with an alkaline base, and Hangover Over will prevent hangovers after alcohol consumption.
Bibhash Chatterjee, Director, Billbury Food and Beverages Pvt Ltd revealed that the company is planning to invest around Rs 20 to 25 crore for marketing the products across the country. He said, “We aim at becoming a Rs 100-crore company, in three years’ time. We will launch the products in five states by the end of January.”