Birla Research and Lifesciences, a Yash Birla group company, has launched its 10th retail store- Rebirth in Mumbai. The store is the retail venture of the Rs 100 crore Birla Wellness arm. Spread over an area of 340 sq ft, the store will offer a complete wellness experience, under the brand name Chant which includes a holistic range of personal care products derived from natural extracts and actives.
Apart from health and beauty products, the store will also offer health food and supplement products under its brand Nutrinext. It offers functional juices, handmade real fruit jams, organic bars and nutraceuticals for an internal wellbeing. The store has 37 Nutrinext and 120 Chant products.
Yash Birla, Chairman, The Yash Birla Group, said, “The growing awareness among Indian consumers regarding health has urged the company to foray in this sector. Today, everyone is conscious about what they eat and the way they look. Our motto is to introduce world-class products for the Indian consumers that enrich their quality of life.”
N Venkat, Managing Director and CEO, Birla Wellness and Healthcare Pvt. Ltd said, “Rebirth will provide luxurious shopping experience equivalent to the best international wellness chains. The store has highly skilled and trained customer service representatives. Our store will add value to people’s lives by providing products and services that proactively work to enrich people’s body, mind and spirit. Our products are carefully crafted from time-tested, proven recipes using ingredients that are the best nature has to offer.”