Bisleri has set up an exclusive retail shop for bottled water called ‘Bisleri Shoppe in Bangalore.
The move will boost the brand visibility and counter competition for Bisleri in India. After Bangalore, the format will come up in Mumbai and other key metros.
“We have 10 exclusive Bisleri Shoppes and are planning around 100 by the year-end,” said Ramesh Chauhan, Chairman, Bisleri Group.
Bisleri Shoppe is a 20 feet by 10 feet store and will be set up with an estimated investment of Rs 2.5-3 lakh per store. The company is working on the deployment strategies to take the initiative pan-India