Blackberrys Casuale launches India's 1st 100% cotton knitted khaki range

Blackberrys Casuale, the travel inspired casual wear brand, sets a new milestone at the second edition of India Khaki Week with the launch of Knitalia, India’s first 100 % Cotton Knitted range of Khaki, Shirts and other apparels. The latest fashion innovation by the brand is set to revolutionize men’s fashion in India.

The launch of ‘Knitalia’ was a grand affair organized at Blackberrys Kolkata Store at Camac Street in the presence of Sangeet Kishore, Brand Head of Blackberrys Casuale, along with the renowned cricketer Dinesh Kartik, who is associating with India Khaki Week for the second time in a row.

Sangeet Kishore, Brand Head of Blackberrys Casuale, said, “Today’s on-the-move generation is both fashion focused and career oriented.  They want to put their best foot forward when it comes to their journey to success, beat the professional or personal front.  To successfully manage these responsibilities, you need apparels that are not only stylish but are also light-weight and comfortable. This prompted to use, innovate and create Knitalia’s range of 100% cotton knitted apparels that aim to brings out the best of comfort, stretch, sweat-absorbance and breathability to the wearer.  Available in a wealth of colours Knitalia, perfectly complements today's discerning men who are always on the move.”

Ramesh Kaushik, VP-Brand Experience, Blackberrys, stated, “Our keep rising philosophy is weaved in our core DNA and we always endeavour to offer freshness, both in terms of fashion and product range. We have many firsts to our name and this new range of Knitalia, adds another feather to our cap. This fashion innovation, part of Blackberrys Casuale, perfectly complements the lifestyle of men who prefer staying comfortably stylish, irrespective of the occasion.”

“We are delighted to be associated with Dinesh Karthik for the second time. His personality perfectly complements and represents the spirit of Khaki which is versatility, durability and resiliency,” he further added.