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Blue Star widens portfolio

Targets 25 per cent growth from residential segment during FY15.

Tags: retail, retailer, news, Blue Star

December 13, 2013  |  comments ( 0 )  | 
Blue Star widens portfolio

Blue Star launched a range of room air-conditioners for the residential segment including a multi-colour option in the 3-star and 5-star models.

B Thiagarajan, Executive Director and President - AC and Refrigeration Products Business, Blue Star, pointed out that their growth of 18 per cent during ’13 is double that of industry.

Thiagarajan said, "The market for room air-conditioners is expected to grow by around 15 per cent in FY15 and we hope to improve sales by 25 per cent in the residential segment."


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