BlueStone.com enters Indian jewellery market

BlueStone.com, an online store for fine jewellery and accessories, has forayed into the Indian jewellery market. The venture has attracted an initial investment of $ 5 million from VC firm Accel Partners and serial entrepreneur Meena Ganesh, CEO & Managing Director of Pearson Education Services.
Founded by Vidya Nataraj and Gaurav Kushwaha, BlueStone.com offers a wide range of exclusive jewellery and accessories in an array of gemstones and metals that are difficult to find in conventional jewellery stores and particularly so in tier II and III cities. The products offered are third-party laboratory certified and the customers also get a 30-day money-back guarantee.