Bombay Dyeing moving East

Taking its textile brand overseas.

Bombay Dyeing is taking its textile brand overseas. For the same, a franchise operated store has been set up in Jeddah in Saudi Arabia. Confirming the same, Debashis Poddar, CEO, Bombay Dyeing, said, “We are making a new beginning with our brand in the overseas market. Through a local franchise we have opened our first branded outlet in Jeddah and intend to launch more outlets across West Asia and the SAARC countries.”

Its targeted clientele will be the Indian expats and non resident Indians (NRIs) who are familiar with the brand.This is just the beginning and they plan to take the store count higher in the times to come.  Poddar tells, “We hope to have 10 to 12 outlets across West Asia and the SAARC countries. All these years we have been exporting as an OEM supplier to other brands in the US and the UK. Taking our own brand overseas will now be a huge challenge. We are certainly not expecting the kind of volumes we get in our export business, but hope to make a beginning in these new markets.”