'Brand' new adornment by TBZ - The Original

India's oldest and Mumbai's most reputed jewellery retailer Tribhovandas Bhimji Zaveri has unveiled its fresh brand identity. The jewellery brand has undertaken this re-branding exercise with the objective of creating a fresh identity that will embrace the present and future generations. Shrikant Zaveri, Chairman and Managing Director said, "Keeping up with the changing times has always been TBZ's aim. The new branding comes as a major strategic decision from us to re-introduce TBZ-The Original. Our new logo blends tradition with the contemporary and represents TBZ-The Original 145 year old legacy." A fresh identity has been forged out of the earlier logo. Each element of the new logo has been designed with a purpose and has a meaning. ‘The Flying Bird’ conveys the rise of TBZ - The Original in creating more outlets, raising standard in designs and reaching out to wider audiences. The font in lower case conveys to the customers the warm and friendly image of the company. It signifies the openness and approachability to our sales staff and management teams, who are always eager to interact with the customers. The boldness and thickness of the font exudes experience, expertise and confidence in delivering solid values. The colour palette of the logo is formed out of muted tones of gold and platinum signifying the roots of ‘TBZ - The Original’ in the precious metal business and its commitment in providing quality jewellery products at an affordable price. The tagline, 'The original since 1864' is the endorsement of time to the fresh and contemporary logo.