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Brands of Pepsi 1-litre pack

PepsiCo India is launching all its brands in one-litre bottles, for the first time in the country. The company initiated the drive last week with its orangeflavoured drink Mirinda and flagship carbona


January 29, 2010  |  comments ( 0 )  | 
Brands of Pepsi 1-litre pack

  PepsiCo India is launching all its brands in one-litre bottles, for the first time in the country. The company initiated the drive last week with its orangeflavoured drink Mirinda and flagship carbonated drink Pepsi. "We have kicked off with home pack size of one-litre bottles with the Mirinda. This initiative will be across all our soft drinks. It will be out in the market soon," said Alpana Titus, executive vice-president for flavours at Pepsico India. The move is part of the company's strategy to penetrate and expand its presence in the home consumption space. The company's market research has found out that while inhouse consumption is growing, there is a gap between two-litre bottles and smaller bottles. It is aiming to plug the gap with the home pack, in the form of one-litre bottles. The home pack is available in one-litre for Pepsi, Mirinda, 7Up and Mountain Dew at Rs 32 each, except in Gujarat where it is available at Rs 35.


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