Senior Correspondent, IndianRetailer.com & Retailer Magazine Jan 12, 2018 / 2 MIN READ
American model Brooke Shields is set to develop her own collection of apparel and accessories -- marking her maiden venture into design.
The line to be called Brooke Shields Timeless which will be created in partnership with shopping channel QVC.
Brooke Shield said “After years of being dressed by professionals, I walked into my closet one day and realized I had lost sight of my own personal style. I am incredibly passionate about this collection because I have created pieces that are not only chic, but that takes the guesswork out of getting ready each morning”.
The collection will consist of contemporary basics like flow blouses and tailored button-downs, as well as skirts, scarves, structured bottoms and contemporary jewellery. It will be unveiled on February 15, with prices ranging from $29-$109.
Shoppers Stop is engaged in the retailing business. It runs a chain of departmental stores with brands including Shopper's Stop, Home Stop, Crossword, Cafes and Restaurants etc.
Craftsvilla draws inspiration from the various crafts of India and gives them a contemporary look and feel.
The company is looking to expand its venture in the southern states of India.
The 60 second film takes you through a journey of heartfelt epiphanies, triggers that cause one to rediscover the contours of relationships, and moments of personal transformation that customers experience in the aisles of Shoppers Stop.
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