Bullitt Group brand smartphones to hit India market shortly

UK-based Bullitt Group, the license holder for Caterpillar, Land Rover, JCB and Kodak brands for phones and audio products, is bringing some of them to India, one of the world’s largest smartphone market, targeting niche users in the premium segment with its 'rugged' phones.

Linda Summers, Chief Marketing Officer, Bullitt Group said that the company is already in talks with individual consumers and businesses to sell the Cat brand of smartphone meant for outdoor use, slotted for a launch this month.

Linda said, "We are excited to be bringing the Cat S60 by March and Kodak Ektra by April to India. As the opportunity presents itself, we will bring our other brands as well. Globally, 1 million Cat phones have been sold."

Linda further added, "Following our evaluation of the India market over the last year, we have spotted an opportunity for our partner brands. We recognise that India is a sophisticated market when it comes to smartphones and of course, one of the fastest growing ones too. However, we design and develop products with our partner brands which are designed to meet unmet or underserved needs of specific consumer segments, with a highly targeted offer."

She said, "We’re talking to the fire departments of Delhi and Mumbai for using the phone. We’re also talking to various industrial verticals. We have a distributor Brand Eyes, out of Noida, which will sell the phones at is own six stores in Delhi NCR, and they will also distribute it to 40 high street retailers in India, to start with."