Bwitch goes online

Re-launches its e-commerce store

Popular lingerie brand, Bwitch, has recently re-launched its e-commerce store Launched in association with Net Distribution Services Pvt Ltd, a leading online retailer, the online version of this brick-and-mortar business aims to provide women even more choices to purchase lingerie from the confines of their homes or offices.

Speaking at the re-launch of the web store, Jyoti Narula, MD of Genesis Colors, said, “Online stores are fast catching on as a channel of purchasing. For the category of products provided by Bwitch, the online store is an added convenience for the consumer.  It also provides male shoppers with the option to use this method of shopping to browse and purchase lingerie for their partners.”
Ajay Miglani, CEO of Net Distribution, said, “Lingerie and personal care category for women needs focused and experiential format of sales, and a web store, as a channel, can address this to a great extent. Also, most of the traditional retailers will not stock all sizes, and that’s where online retailing of lingerie works well.”