To launch a range of coffee themed t-shirts.
Café Coffee Day, the India born coffee brand, has partnered with Proline to launch a range of coffee themed t-shirts. The t-shirts will feature coffee-based quotes and designs printed on them and will be available at CCD cafes along with the CCD website.
According to Proline, the partnership is a natural business extension targeted at a common audience. CCD, on the other hand, wants to engage its customers with new products that suit their aspirations through this partnership.
The coffee tees are available in five design categories, including Bean Art, Latte Art, Stain Art, Vapour Art and Coffee & Attitude.