CWG Games merchandise sees daylight

Premier Brands brings sports merchandise

The long wait to have one’s share for the Commonwealth Games’ merchandise has finally come to an end. Premier Brands, the licensee for the CWG 2010 merchandise which initially pulled out from the association is back in action, keeping in mind the national interest.


We now have an array of products (29 types) which are up for sale across Delhi. The merchandise will also be available at all the competition venues and Games village as well as at the high footfall areas in the capital that includes international and domestic airport terminals, metro stations, selected railway stations and retail outlets.

The official Games merchandise is available at the store set up at the OC headquarters and includes branded sportswear like T-shirts, jackets, casual wear, kid’s apparels, generic items like umbrellas, key-chains, and mugs among others. The product prices range from Rs 25-300 and no product has been priced more than Rs 300 in the first phase of the merchandise launch.

The second phase of sale is set to witness 5-6 new stores being set up in the next few days across Delhi/NCR and over 60 stores at all the Game venues for the sale of merchandise.