Cafe Coffee Day bolsters business via new cafe formats

Cafe Coffee Day , the pioneer ofthe cafe concept in India, unveiledits firstspecialty format cafe‚ `Coffee Day Square` in Bangalore
Cafe Coffee Day , the pioneer ofthe cafe concept in India, unveiledits firstspecialty format cafe‚ `Coffee Day Square` in Bangalore. It is incidentally Cafe Coffee Day’s700th outlet and will be aimed at cities like Bangalore, Mumbai and Delhi in the primary phase . The initial batch of new Coffee Day Square cafes can be expected to crop up in New Delhi and Mumbai in 2009. The latest addition to the Cafe Coffee Daychain claims to serve an assortment of `single origin coffee` brews from different parts of the world like Ethiopia, Colombia, Peru, Costa Rica and the mountain ranges of Himalayas, Kathlekhan, Rajgiri and Araku Valley. "The launch of Coffee Day Square is a natural evolution for the brand, having pioneered the coffee cafe concept in the country. It is only apt that we should have an exclusive cafe in India serving single origin coffees," said Alok Gupta, Director, Cafe Coffee Day. Cafe Coffee Day is a division of India`s chief coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), known as Coffee Day.It presently operates through 700 cafes in 110 citiesin India, three outlets in Vienna, Austria and two in Karachi, Pakistan. It plans to set up cafes in the Middle East, Eastern Europe, Eurasia, Egypt and South East Asia in the coming months.The company’s immediate goal however, is todeeper penetrate the Indian market and journey past the 1000 outlets mark by 2010. According to Bidisha Nagaraj, President,Marketing, Cafe Coffee Day, “the future lies in being present at every place a consumer is looking out for that special experience ;be it on a high street, in a neighbourhood, at a mall, office/educational institute premise, highway, airport, etc..” Nagaraj declined however, to divulge the investments involved in or the returns anticipated fromthis business reinforcement plan. In conformance with the precept of evolution, Cafe Coffee Day has been employing variations in format ,contingent upon preferences of consumers . It has consolidated itself through various cafe formats, namely Music Cafes, Book Cafes, Highway Cafes, Lounge Cafes, Garden Cafes and Cyber Cafes.It plans to launch Sports Cafes, Singles’ Cafes andFashion Cafes too,in the future. Cafe Coffee Day’s core target patrons are between 15-29 years of age, and aremostly students and young working professionals