Campus Shoes Eyes Expansion With New Avatar

In accordance with its evolving position in the marketplace, fastest growing sports shoe brand Campus has announced a major rebranding drive, wherein the company will focus at various standard of excellence.

Aiming for accelerated growth and expansion, Campus has introduced a unique colour palette and design for its logo.

With emphasis on progressive and younger designs, the shoe brand eyes position as the best youthful, aspiration and performance oriented brand. Keeping the same in mind, it has introduced 'Camptech' which is a technology-based product line.

In order to connect with the youth, company has chosen Bollywood actor Varun Dhawan and upcoming actress Aisha Sharma as their brand ambassadors.

CEO of Campus Shoes, Nikhil Agarwal, said “With all the efforts and new strategies in place, in next few years, Campus will definitely establish itself as a modern, premium, youthful, vibrant and stellar shoe brand in the market that is backed by technology and encourages performance and active lifestyle of young India”.

Capitalising on the new marketing campaign, the brand's shoes will be made using superior breathable fabric and have reduced bending resistance and more slip resistance for a better performance.