Campus Sutra plans to launch three stores in Bengaluru by September
Campus Sutra plans to launch three stores in Bengaluru by September

Bengaluru-based apparel brand, Campus Sutra aims to increase sales to Rs160 crore in the year ending March 2018 as against Rs 100 crore sale in the previous year, through online sales and retail stores it plans to open over the next few months.

Campus Sutra sells T-shirts, sweatshirts, jackets, active wear and bags to a student-centric customer base through e-commerce platforms Myntra, Jabong, Flipkart and Amazon, apart from its own website.

The company has been growing at a 150% CAGR (compound annual growth rate) on the back of online sales. About 75% of its revenue comes from Flipkart, Amazon and Myntra.

Aditya Agarwal, Co-founder, Campus Sutra, said, "In the next phase of growth, Campus Sutra will enter the offline space through its own and franchise-owned stores."

The company will launch at least three stores in Bengaluru by September and plans to tie up with franchise partners in other cities.

Agarwal said, "This is an experiment for us. We will see the response to the stores in Bengaluru and expand to other cities through the franchise model. The first three stores will be completely owned by us and will be set up with an investment of approximately Rs 1 crore on each store."

The company plans to open about 25 franchise stores in tier-II cities next year, mostly in North India, besides Kota and Indore. The stores will be located in areas with a high concentration of schools and colleges.

 
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