Italian luxury apparel maker, Canclini Tessile, is tying up with a little known Tirupur-based company to stitch its shirts in India. The equal JV with Emperor Textiles will also set up a separate manufacturing unit in Tirupur to manufacture Italian fabric for domestic consumption.
Italian luxury apparel brand signs JV with Emperor Textiles.
Canclini Tessile, known for its fabrics worldwide, makes the Via Montenapo brand of shirts.
"Meeting Canclini happened by chance. We have signed a memorandum of understanding to work together and are looking to form a new JV company, Italian Luxury Garment, where Canclini and Emperor will hold equal share," said Karthekeyan Palaniswamy, Managing Director of Emperor Textiles, which is in the business of home textiles, apparel and garment manufacturing.
"The crisis in Europe is very tough. We could not grow there anymore, so decided to move to BRIC countries. Strategically, India is one of the markets with the highest growth potential outside Europe for Cancilini, both for fabrics and retail," said Simone Cancilini, President of Cancilini Tessile SpA. Depending on its success in India, Canclini also plans to replicate the India model in other BRIC countries.
The company is in talks with 30 retailers in India to sell their fabrics. The joint venture company has already tied up with Kimaya for marketing and sales of its men's shirts range through their outlet in Bangalore.
Canclini plans to have 25 shops in shops stores in the next 2-3 years.