Canon India aims 25 per cent market share

Canon India said that the company has planned to invest Rs 55 crore in promoting digital cameras in India as it aims 25 per cent market share in the segment.

Canon launched 20 products including 14 new models in digital camera range, three high quality lens, two camcorders and a professional digital SLR camera.

Speaking at the launch, Canon India President and CEO Kensaku Konishi said that the company has 18 per cent share in the domestic digital camera market and in the current year, they are targeting a 25 per cent market share.

He added that the company will invest Rs 55 crore this year to promote its products especially digital cameras in the country.