CavinKare Pvt Ltd has forayed into the confectionery segment with its liquid candy Funfills at Rs 1 price point under the brand Chinni's. The candy comes in five different fruit variants. According to Mr C.K. Ranganathan, Chairman and Managing Director of the company, the candy is made out of fruit pulp and fruit bits.
To start with, the company has launched its products in the Tamil Nadu and West Bengal markets. The national rollout is set to happen before the end of 2011.
CavinKare plans to come out with more variants of this product and also plans new products in the months to come.
Currently, CavinKare's food portfolio, which includes snacks under the brand Garden, a range of pickles and vermicelli under the brand Chinni's, contributes over 35 per cent of the company's turnover. Last year, CavinKare posted a turnover of Rs 1,040 crore.