CavinKare to launch new products by 2014

Diversified FMCG company, CavinKare, plans to launch 2-3 products in the food and hair-care segments by 2014, a top company executive has said. “We are in the final stages of developing innovative products in the food and hair-care segments and by 2014, we will launch 2-3 new products. We will begin this journey by unveiling an innovative product in the foods segment in 2013,” CavinKare Executive Vice-President (Human Resources), Murali Santhanam, said. Innovation will be the company's focus not only for developing products, but also in the corporate culture for the next two years, he added. On international expansion, he said after establishing a foothold in the national market, CavinKare is also increasing its popularity in the global arena. “We are now looking at Egypt, West Africa and the US for the personal care and food product segments,” he added.