Chanel to start its first makeup line for men
Chanel to start its first makeup line for men

French retailer Chanel is all set to launch its first makeup line for guys, a three-product range, starting in South Korea on September 1. The men’s make up range includes a tinted fluid, coming in four colors, a matte moisturizing lip balm, and four shades of eyebrow pencil.

Chanel already has a signature handbag and unisex fragrance named Boy in its product portfolio.  “Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men,” the company said in a statement also reported with leading media agencies. “Lines, colors, attitudes, gestures… There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be.”

The collection will be rolled out to the rest of the world in November on the house’s e-commerce platforms and in January 2019 in Chanel’s boutiques.


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