In order to strengthen its position in the Indian consumer durable space, TCL, the Chinese consumer electronics company, is introducing intelligent home appliances such as air-conditioners, washing machines, refrigerators in the country.
In addition to this, the company will also be rolling out sound bars and UHD Android TV in the Indian market.
Mike Chen, Country Manager, TCL India, said, "India is home to a growing number of tech-savvy and digital users that demand more from the products that they use. Driven to make life intelligent through our products ranges, we are going to launch a range of innovative and affordable home appliances for our Indian consumers."
"At TCL, it has been our endeavour to follow an India-first approach, as reflected in our brand promotion strategy or the launch of our first-ever factory plant in India. We are affirmative that our latest range of products will resonate with the mature sensibilities of Indian users, providing them with smart home appliances that easily integrate the latest advancements in the field of artificial intelligence, Internet of Things, amongst others," he added.