Chinese television manufacturer, TCL has launched what it claims to be an India-centric smart-TV brand, iFFALCON. The television will be available to customers from May and will be sold exclusively through e-commerce portal Flipkart.
"India is the first country where we have launched iFFALCON brand and we plan to sell this brand through e-commerce channel only. This brand is not meant for sale through offline channels," said Harry Wu, general manager- TCL Multimedia Overseas Business Center.
One of the leading TV manufacturers in the world TCL has also planned the launch of the iFFALCON brand in Australia and Philippines in later part of the year before taking the television brand to European markets, Wu informed.
According to Wu, the company is hopeful to sell around 2,00,000 units of iFFALCON televisions by the end of December this year. The company has launched three models in the market, with screen sizes ranging from 32 inches to 55 inches. The price range starts at Rs 13,499 and goes up to Rs 45,999.
TCL had earlier said its television sales volume in India in 2017 surged by over 120 percent to more than one lakh units.
TCL will initially import the iFALLCON units from China, which is its biggest market. But according to Wu, they might start production in India at a later stage.
"We are open to manufacturing locally in India after assessing the response and demand for our televisions in this market. At the moment we will import the units from China," said Wu.
TCL becomes the latest brand to become aggressive in the Rs 22,000 crore television market currently dominated by Samsung, LG, Sony, and Panasonic. Samsung is the largest television brand in the country with around 30% share followed by LG and Sony.
Recently Chinese smartphone maker Xiaomi entered the segment with aggressive pricing and ambitions to become the largest television brand online. French brand Thomson has also just entered the online TV market with aggressive pricing.