Online travel agency, Cleartrip has tied up with coffee chain, Cafe Coffee Day as part of which Cleartrip gift cards would be given to the customers.
The move is aimed at establishing an offline retail presence for Cleartrip local gift cards.
According to a statement by the company, under the agreement, Cleartrip gift cards will be available for offline purchase in 936 Cafe Coffee Day stores in 15 top cities across India.
The local gift cards allow users to choose from over 20000 experiences comprising events, eat-outs, and activities, among others.
The deal includes Zumba classes, luxury bike rentals and yatch ride besides 240 other categories across over 35 cities.
Subramanya Sharma, Chief Marketing Officer, Cleartrip, said, "Our partnership with CCD... is aimed at exploring and consolidating the mutual synergies between our brands to popularise the offline adoption of Cleartrip local gift cards."