Clothing Brand BlackBerry Partners With Capillary Technologies

Clothing brand, blackberry partners with consumer business solution provider Capillary Technologies to offer personalised one to one engagement with consumers in 200 exclusive stores in India. Company hopes it would be able to enable intelligent consumer engagements by delivering right messaging at the right time through the right channel to the right customer.

Capillary will be working with Blackberrys in-house brand experience team to power these solutions, extending its retail & consumer business domain knowledge to the in-store experiential attributes for Blackberrys India.

Ramesh Kaushik, Vice President Blackberry brands said” We strongly believe that the platform’s proven track-record in consumer lifecycle management and technological innovations with experiential attributes will generate favorable results for all the stakeholders and help reinforce the Blackberrys brand”.

Ganesh Lakshminarayanan, COO of Capillary Technologies said” The interaction of customers with brands is gradually changing. Consumers these days, take for granted that businesses will understand their needs. The need of the hour is to generate relevant engagement across the right channels”.