Clovia, a premier lingerie brand, eyes expanding its presence in four more geographies such as Malaysia and Indonesia in the coming four to five years. In order to ensure a true Omnichannel experience for customers and sellers, the brand is putting in the effort to understand audiences and nuances of both online and offline channel.
Neha Kant, Founder and Director, said, "We have been operationally profitable, and we are planning to expand our presence in four more geographies like Malaysia and Indonesia in the coming four to five years."
Currently, the lingerie brand generates around 15% of its revenue from offline channels. Clovia is expecting the revenue to witness a 50% growth in the current financial year.
"Clovia gets over 55 percent of its total online sales through its own website which will maintain its share. The rest comes from online marketplaces such as Amazon," Kant added.