Lifestyle International, a part of the prestigious Dubai based Landmark Group, in association with Standard Chartered Bank has recently announced the launch of their co-branded credit card – the Standard Chartered Inner Circle Platinum Credit Card. This new initiative by both brands promises to offer enhanced value and convenience of shopping to customers. The card combines the power of loyalty (The Inner Circle Program) with the convenience of credit offered by Standard Chartered Bank on their platinum platform. The card will deliver best-in-class rewards for shopping and is one of the most rewarding card in retail co-branded card segment.
The card holders will be awarded up to nine points for every Rs 100 spent on the card across Lifestyle and other Landmark Group stores like Home Centre, Splash, Bossini, Max and Spar Hypermarkets. Rewards can be redeemed across Lifestyle stores at an amazing value of 70 paise per point. The card also offers great rewards on all other spends. To make it a delightful beginning for customers, the card carries no joining or annual fees, and comes loaded with Lifestyle gift vouchers worth Rs 2500 on enrollment.
Kabir Lumba, Managing Director, Lifestyle International Pvt Ltd said, “The Inner Circle loyalty program has achieved a critical mass both in terms of number of members (2.9 million loyal customers) and partner network. To take the Loyalty program to the next level and further strengthen our relationship with our customers, we are launching a cobranded credit card – Inner Circle Standard Chartered Bank Platinum Card. The partnership with Standard Chartered also gives us an opportunity to access their strong retail customer base, gain wallet share, offer credit benefit and build a deeper relationship with our Inner Circle members.”
Shyamal Saxena, General Manager – Retail Products, India & South Asia, Standard Chartered Bank said, “Lifestyle, one of the leading retailers in the country, is synonymous with high quality and trust, these are also the attributes that Standard Chartered customers associate with us. Therefore, it has been a natural decision to partner with Lifestyle and offer customers a multi-benefit Standard Chartered-Inner Circle Platinum Credit card which considerably enhances our customers’ shopping experience and gives them access to a range of privileged offers and services.”