Coca-Cola along with partners plans to infuse $5 billion by 2020 in the Indian market. The investment will be channeled to increase bottling lines, opening new bottling plants, marketing spends and improving the supply chain for the beverage maker.
"While we have always believed in the Indian growth story, India is now a key focus market for our company and system," said Muhtar Kent, Co Chairman and CEO, Coca-Cola. He further added, “We plan to invest $5 billion in the India business between now and 2020. This represents an increase of $3 billion beyond what we had previously committed to investing in this market".
At present, Coca-cola has 56 plants in India of which 21 are franchised, 23 are company-owned and 12 are contract packaging plants. "We have been examining our growth projections and goals for the India business. We are absolutely confident this investment is the right decision given the vast opportunities in India," Kent added.
Kent further said the investments in India is part of the $30 billion plans announced by the company to meet its Vision 2020 target of doubling the size of the company's business to $200 billion by 2020.