Cocoberry’s Retail Expansion Plans
India’s first and premium frozen yogurt chain Cocoberry
January 20, 2011 | comments ( 2 ) |
India’s first and premium frozen yogurt chain Cocoberry with a cult following among health-conscious consumers is on an expansion spree. In addition to adding outlets across different cities, the company has also tied up with Fortis Healthcare, one the leading chain of Hospitals; and DT Cinema, a leading multiplex chain.
In the initial phase the Frozen Yogurt Chain is opening outlets at Fortis La Femme, Greater Kailash – II, New Delhi, Fortis, Mohali and Fortis, Gurgaon. It is also opening an outlet DT Cinema, Vasant Kunj. Subsequently, Cocoberry will be opening outlets at other Fortis centers and all other DT Cinemas in a phased manner. In addition, it is also adding one more outlet to its network in Goa. The Goa outlet is independent of its understanding with Fortis Healthcare and DT Cinema.
“We are excited to continue our growth in India. Apart from tying up with organizations like Fortis Healthcare and DT Cinema, we are also aggressively exploring the franchisee route,” informed Mr. GS Bhalla, Founder & CEO, Cocoberry.
Over the next three years time, Cocoberry will be investing close to Rs 120 crore on its expansion. It has set a target to grow from 22 to 100 outlet-chains by the end of the next year. The frozen yogurt chain is also exploring options to expand its operations in the international market and is in the advanced stage of finalizing the locations in some of the South East Asian countries and in the Middle East.
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