Crocs eyes to double its business India in 3 years
Crocs eyes to double its business India in 3 years

Crocs, the US-headquartered footwear brand is looking at doubling its India business in 3 years as it widens product portfolio and expands retail footprint.

Deepak Chhabra, managing director, Crocs India, said, "We are growing at over 35 per cent year-on-year. In terms of outlook, we will be doubling our India business in 3 years. We will achieve this through widening our product portfolio and geographic expansion."

He further said: "We are looking at expanding beyond our core beachwear offerings. We plan to expand our brand to a pure casual footwear brand. Over 4-5 years, we want to be a larger player in the casual footwear category and capture 10 per cent market share."

Chhabra said: "We plan to open 50 standalone stores this calender year. Going forward, standalone stores will be an important growth channel for us. We want to expand our retail network in East and North-East part of the country."

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