Croma eyes more stores
The new format 4,500-6,000 sq ft sized store is coming up in Chandigarh, Panchkula and Mohali
June 30, 2011 | comments ( 0 ) |
Croma, the consumer durables and infotech (CDIT) chain of Tatas, is getting into a new retail format to offer best-selling products from its stores. It also plans to set up shop-in-shops inside Star Bazaar, the hypermarket chain of group company Trent, to boost revenues.
The stores under the new format are called ‘Croma’ and will be of 4,500-6,000 sq ft in size. The chain already has Croma Megastore (8,000-12,000 sq ft) and Croma Zip (less than 3,000 sq ft). The chain plans to set up eight stores under the new format in the coming months, including three in Chandigarh, Panchkula and Mohali in two months. It already runs two such stores in Bangalore and Pune.
“We can not get 8,000 to 12,000 sq ft space in all cities and sometimes not sure about opening of malls, but we do not want to miss these localities. These stores have better per sq ft realisations. The initial stores are doing exceptionally well,” said Ajit Joshi, chief executive officer of Tata Sons-owned Infiniti Retail, which runs Croma stores.
It initially opened large stores of 20,000-22,000 sq ft on the lines of its Australian partner, Woolworths, which had a format, Power House. But later it came out with stores of smaller sizes.
- Perpule Raises $4.7 million in Series A to Fuel Omni-Channel Retail & Consumer Commerce in India
- Kellogg plans to reorganize cookies and fruit snacks category
- India Post launches e-commerce portal
- Binny Bansal exits Flipkart
- Britannia Industries records profit in Q2
- Indian food retail market may attract investment USD 827 bln by 2023: study
- Amazon to invest 220 crore more in Amazon Pay
- Gap Inc. accelerates digital transformation with Microsoft Cloud
- Casa Buzallong launches its first store in Vadodara
- Raymond is now present across 500 towns in India with a dedicated retail chain footprint