Croma launches brand store on EBay

Strengthens its online presence.


eBay India announced the launch of an eBay brand store for Croma Retail. This association will enable online shoppers to get easy access to exciting gadget deals on a wide array of Croma consumer electronics and durables on eBay India. The gadgets category is the top performing category on eBay India. On an average day on eBay India, a mobile handset sells every two minutes, a laptop sells every 23 minutes, a tablet sells every 15 minutes, a digital camera sells every 12 minutes & a TV sells every 34 minutes on eBay India. With an over 5 million strong user base from across 3,311 cities in India across all 28 states and seven union territories, eBay India serves as an effective eCommerce platform for entrepreneurs and brands to sell seamlessly to consumers from every corner of the country. Croma aims to optimise the large user base of eBay India to reach a wider set of consumers as part of their multi-channel strategy. The end-to-end operations of this eBay store will be managed by an in- house team at Croma & will leverage eBay PowerShip for the logistics service to end.
Abhimanyu Lal, Head – Category Management, eBay India says, “We are delighted to announce our association with Croma Retail. We are confident that eBay India users will be equally excited to gain easy access to Gadgets & Accessories from Croma through our site. The eBay India marketplace is a great platform for brands to leverage as part of their multi-channel strategy. We provide an eCommerce ready store, popular deal properties, high internet shopper traffic and a large customer base for brands to tap 
Ajit Joshi, MD and CEO, Infiniti Retail shared, “This is an exciting partnership for We are extremely glad to be associated with eBay- a global leader in the E-commerce sector. We are confident that this association will help us expand Croma’s reach to a wide range of customers and escalate our penetration in the online retail space taking it to the next level.”