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Croma to expand private label

After phone aims 3G tablets under Infiniti Retail.

Tags: retail, retailer, infinite retail, croma, smartphone, 3g tablets

May 08, 2013  |  comments ( 0 )  | 
Croma to expand private label


Infiniti Retail by Tata Group which runs the CDIT biggie, Croma, is now planning big on its private label. After it launched a Croma smartphone in Indian markets recently, it has now expanded the range with consumer devices by offering Croma 3G tablets. With these two new launches, the retailer now looks at rolling out new products including refrigerators by Diwali. With these new launches, the brand is targeting to achieve Rs 200 crore turnover in 2013-14. Presently, Croma which started off with a consignment of 1000 phones, aims at reaching to the consumers in the upper segment of the society.

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