The department of industrial policy and promotion (DIPP) will push for foreign direct investment (FDI) in e-commerce as media reports indicated.
As per the current FDI policies, foreign direct investment is not allowed in business-to-consumer e-commerce. However, 100 percent FDI is allowed in business-to-business e-commerce.
In a recent media interaction, a senior officer from DIPP highlighted, “We feel that FDI is needed in the e-commerce segment to boost manufacturing in the economy. FDI in e-commerce is required for capital infusion in SMEs.”