Dan Cake to explore India's cookies market

Enters into a joint venture with Phadnis Group

After Britannia, ITC, Monginis and Parle, Dan Cake, a Portugese bakery and confectionery company, selling under the Danesita brand is planning to enter the Indian market. Dan Cake is one of the largest butter cookies producers worldwide. The company has got into a JV with the Phadnis Group to set up base in India. Danesita Phadnis Food Industries will be setting up a manufacturing plant in India. It will start with a plant in Khopoli and later move to its own unit in Chakan MIDC, Pune.

The new company plans to hit retails shelves this Diwali and hopes to grab a big pie of the estimated R6,000 crore biscuit and bakery market.

Dan Cake is a family-owned 33-year old Portuguese company with production capacity of 45,000 tonnes. The company has two production units in Portugal — Lisbon and Coimbra. Danesita has popular range of products from cookies, butter cookies, biscuits, Swiss rolls, family cakes croissants, cookies, biscuit, toast, softies and pastries.