Drums Food International, FMCG brand Epigamia’s parent company, has entered into a multi-crore strategic partnership with Deepika Padukone, which includes an investment from the Bollywood actress.
Drums Food International said in a statement, “This investment is an extension of the recently closed series C round of funding led by Verlinvest, a Belgium-based consumer-focused investment firm, Danone Manifesto Ventures, the venture investment arm of one of the world’s leading food and beverage companies, and DSG Consumer Partners, an Asia focused VC (venture capital) fund.”
With this strategic partnership with Deepika, Epigamia will now plan to expand into new products and foray into new cities.
Currently, Epigamia is available in 20 stock keeping units (SKUs) under greek yogurt, artisanal curd, snack pack, MishtiDoi and smoothies. Launched in June 2015, the brand is retailing across approximately 10,000 touch points, including modern trade chains, e-commerce and general trade retailers.