Delhi-NCR leads Snapdeal's annual digital buying trends 2016

Snapdeal, one of India's largest online marketplaces, has announced its annual digital buying trends highlighting the consumer preferences and habits recorded on its platform for the year 2016.

Vishal Chadha, Senior Vice President (Business) Snapdeal, said, "2016 was an important growth year for the Indian online shopper - be it in terms of new customer segments adopting online commerce or increased acceptance of digital transaction methods. The delivery of functional benefits like speed, convenience and value also resulted in massive growth from non-metros cities in India. We are rapidly expanding our assortment in line with the needs and expectations of our existing users and also to cater to the next 100 million online shoppers from across India."

Amongst women, make-up category is extremely popular online, seeing a whopping overall growth of 345 percent YoY. Women from the North region bought 32 percent of Make-up and Delhi became the highest contributor accounting for 12 percent of sales. In 2016, the sale of Skin Care category grew by 77 percent with Kolkata contributing 125 percent to the sales followed by Bangalore.