Tupperware India has unveiled its second exclusive brand outlet in Delhi at one of South Delhi’s oldest and most popular markets Kalkaji. This is in line with the US-based brand’s recent announcement to pursue a multi-channel strategy.
The first Tupperware store in the city was launched in Paschim Vihar.
Deepak Chhabra, Managing Director, Tupperware India, said, “Delhi is a huge market and presents a great potential which is reflected in the increasing enquiries about our products in the past. The addition of another outlet will help us address existing demand effectively, reach new customers and bolster our share of the market.”
The newly opened outlet will be run by outlet franchisee Prabha Golcha, who has been associated with Tupperware for over a decade.
Prabha stated, “Tupperware offers a wide variety of products which haven’t been explored to their full potential. A comprehensive showcase of products under one roof will bring the magic of Tupperware alive and will expand our customer reach.”
Tupperware is targeting to reach 35 million households, with plans to introduce more than 30 exclusive brand outlets within the current year. Initially, the brand will focus on locations like Delhi, Mumbai, Bangalore, Hyderabad, Surat, Ahmedabad, Patna and Pune for expansion.
All Tupperware products will be available on the brand’s oﬃcial portal and will be listed on leading marketplaces such as Amazon and Flipkart through Tupperware authorised sellers.