E-shopping giant- Ebay have unveiled their 4th edition of annual Ebay census guide which provides us with information and insights into various shopping trend patterns, consumer behaviour, top-selling brands and products, also sharing their perspective when it comes to the brand itself. As per hard-core transactions undertaken over a period of July ’10 to June ’11, it has come to the conclusion that Delhi tops the list of cities shopping through the e-commerce channel. With over 2 million listings for a 2000 product range, the brand has been growing at twice the rate of the e-commerce sector.
Providing us with the minute details, facts and figures, Muralikrishnan B, Country Manager, eBay India also mentioned the fact that the tier II and III cities are fast catching up with the metros when it comes to online shopping. He said, “The e-commerce share of organised retail has been clocked at Rs 2,200 crore which is nowhere near to sort of potential this platform has in this country. According to our figures, around 3,311 cities are covered in the e-commerce network, also 1267 hubs in the rural sector shop online.”
“Women shop the most when it comes to online shopping. They constitute about 45% in the lifestyle segment. Electronics still is the most preferred product bought online at around 50%” he added.