Dell India to expand

Dell India plans to add 50 exclusive brand outlets over the next few months, and also aims to enhance its marketing focus on students in smaller towns across the country. 

Its exclusive stores network is currently 150 and nearly triple from the start of this fiscal. In addition, this US-based brand is present across 5,000 multi-brand outlets, as well as retail chains like Croma and Reliance Digital.

P Krishnakumar, Executive Director and General Manager (consumer & small business), Dell India, said, “We are increasing our presence through branded stores.”