DesiClick Eyeing To click Indian Market

DesiClik, the largest US-based e-commerce marketplace specialising in Indian products, is now eyeing India to capitalise on its gift-driven sales. With over 10 per cent of its sales already coming from India, the portal plans to further build this market. Using a multi-pronged approach, including competitive pricing, an exclusive South Asian product range and other incentives, DesiClik is looking at clientele in metros such as Bengaluru, Hyderabad and Ahmedabad.

Deepak Agarwal, Co-founder of DesiClik.com stated that There are more than 3 million Indians living in the US, with more than 60 per cent of them with their parents and kin back in India. "We are seeing an increasing trend of reverse gifting from India to the US. Driven by sentiments such as love and gratitude, this is their way of showing appreciation for their loved ones in the US. Festivals such as Rakhi, Navrathri and Diwali contribute towards a large number of gifting-driven sales”.

 
Sourcing more than 10,000 products from 85 vendors, DesiClik.com focusses on Indian products which is