Desigual enters India

Inks an exclusive deal with Jabong; sees huge potential in online retail.
Sample has announced the introduction of chic and premium Spanish brand Desigual which will be exclusively available on its website.  Desigual’s designs and collections are present in more than 71 countries around the world. The company currently has brand stores in Madrid, Barcelona, Paris, London, New York, Amsterdam, Berlin, Lisbon, Bahrain, Dubai, Saudi Arabia, Singapore, Athens, Kuwait, Moscow and Cairo, among others, as well as an extensive presence in the best shop windows in Japan, the UK, Hong Kong, Korea, Australia, Germany, France, Italy and Scandinavia. During the last year, the company has opened stores in London, Russia, Paris, Los Angeles and Prague.

Desigual marks its entry in India through Characterised by the brands that customers have always aspired for, this isn’t the first time that has roped in an International brand. With a wide array of 700+ Indian and International brands in its kitty, has always been the first choice for its audience.

Jordi Balsells, Vice President AP, Desigual said, “It gives us immense pleasure to introduce Desigual in India, retail in India has grown by 43 per cent and reached till 60 per cent penetration among online users, but is still below world average. This shows the huge potential that the retail category holds in India with online retail filling the distribution and convenience gap. We look forward to the association with”  He further added “Our brand started in 1984 with our slogan ‘Desigual, it’s not the same’, people could dress differently with fresh, fun clothes. India is a new market for us and with infinite potential, we are confident we will have good response from the country. “

 Speaking on the occasion, Arun Chandra Mohan, Co-Founder, said, “We are extremely delighted to launch Desigual in India. It is an exclusive tie-up and is part of our overall strategy of bringing new range of product lines to our customers. The fashion apparel market in India is growing tremendously, therefore we see a huge market potential for international players in this segment. According to the latest ASSOCHAM report, Retail category has grown to 37.5 million unique visitors a month, with an overall growth of 43% annually. Amidst this fashion revolution, we have witnessed a tremendous growth in the industry in the last 12 months. has always been very selective of the brands that are being introduced on its website. Having flourished amongst a brand conscious audience, we are hopeful of a positive response for Desigual in India and plan to do more such tie- ups in the coming future.”

The Spanish brand crafts collection for men, women and kids, creating positive emotions through original and colourful quality clothing for everyone with a clear vision: to share happiness, love for life and unconventional spirit. Desigual designs apparels, shoes and accessories which work as an invitation to life while inspiring all who wear it.  Truly representing Spanish fashion statement, Desigual’s collection in India will be at par with international trends that promises the customers for an elite fashion experience.