Italian lifestyle brand Diesel has opened a store at UB City in Bangalore.
Exclusively designed by the company team, the Bangalore store showcases its distinctive brand of clothings. The store is spread across 4,500 sq. ft, and offers complete Diesel lifestyle collection including apparel, footwear, timeframes, shades, fragrances, accessories and limited-edition products developed in collaboration with other brands.
Launched its first Indian stores in Mumbai, in partnership with Reliance Industries Ltd, the company roadmaps to launch stores in New Delhi and Hyderabad over the next months.
Darshan Mehta, president and chief executive officer, Reliance Brands, said: "Diesel has spawned a genre of fashion that is an alternative to established luxury and in India it arrives to a throng of hungry fashionistas and a growing generation of cool consumers."
Diesel today is a symbol of lifestyle with collection of casual clothing, footwear, accessories, eyewear etc.