Videocon’s Digiworld after establishing a good presence in terms of numbers is planning to build on its branding. Currently Digiworld is present in more than 400 locations pan India with majority of its presence in North India. Jaideep Rathore, Chief Operating Officer, Digiworld, told Indianretailer.com that Digiworld will be now known as DW which denotes ‘Digitally Wow’. The word Digiwolrd will be phased out sooner or later and the new logo has three colours, red, blue and orange. Red color denotes electronic goods. Blue denotes appliances like AC washing machines and orange for smaller home appliances such as microwave.
Digitally Wow is the new brand name and logo.
DW has aggressive expansion plans with an aim of taking the count of stores to 700 by the end of this year, 1000 stores by next year. DW chain is eyeing to reach a figure of 1200 crore by the end of this fiscal. In the longer run of five years, DW aims to cross the 10,000 crore mark.
They work with a mandate of selling at least 50 per cent of Videocon Group brands (including Sansui, Kelvinator, Electrolux and Videocon) in its stores. For the customers, DW is like a neighborhood store and since their cost of operations is less, it reflects in the prices of the products which are relatively lower than other similar retail outlets. Apart from major brands DW also houses Japanese, Korean and other smaller appliances brands.