Dollar Industries Ltd, the innerwear brand is targeting to reach the turnover of Rs
295 cr the fiscal year 2011. It accounts for 16 per cent of the country's branded
At present, the export which captures the share of 7% of the production is also
likely to increase in the current fiscal. The company has tied up with international
retail giants such as Carrefour and Lulus to push its products in the international
market, particularly in the UAE and West Asia. It recently exported six million
pieces to West Asia.
For native spread, the company has tied-up with Bharti Wal-Mart and Reliance
Retail to make its availability in the urban regions. It recently introduced what is
called designer undershirt for men, under the brand “MyMe”, the objective being
to push it into the international market.
Dollar Industries Ltd, the innerwear brand is targeting