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Dollar Industries anticipates Rs 295-cr

Dollar Industries Ltd, the innerwear brand is targeting


August 30, 2010  |  comments ( 0 )  | 
Dollar Industries anticipates Rs 295-cr

Dollar Industries Ltd, the innerwear brand is targeting to reach the turnover of Rs295 cr the fiscal year 2011. It accounts for 16 per cent of the country's brandedhosiery market.At present, the export which captures the share of 7% of the production is alsolikely to increase in the current fiscal. The company has tied up with internationalretail giants such as Carrefour and Lulus to push its products in the internationalmarket, particularly in the UAE and West Asia. It recently exported six millionpieces to West Asia.For native spread, the company has tied-up with Bharti Wal-Mart and RelianceRetail to make its availability in the urban regions. It recently introduced what iscalled designer undershirt for men, under the brand “MyMe”, the objective beingto push it into the international market.


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