Dominos to expand in small cities

The company aims to invest 250 cr in FY13

Leading food & beverage   player Domino’s Pizza is aiming to open 100 new stores in small Indian towns and cities by the March 2014. The move has taken after observing a sharp demand from the smaller towns.  Speaking on the development, Shyam S. Bhartia, chairman, Jubilant FoodWorks, said, "We see tremendous growth potential in tier-II and III cities, where we find many aspirational (brand) customers. We will be entering in more such cities in the time to come. We foresee very high demand in this (pizza) segment. We are planning to open more stores and offer more offerings to the customers.”  Adding further on same Ajay Kaul, chief executive, Jubilant FoodWorks, said, "Currently we are the market leaders in this segment with 67 percent market share. We plan to open 125 stores in this fiscal and will reach 700 store mark by March, 2014,"