Dorothy Perkins enters India

The UK-based fast fashion retailer Dorothy Perkins has entered the local market via the e-retailer Jabong.

 Arun Mohan, Chief Executive and Co-Founder at Jabong, highlighted that over the past few months they had discussions with multiple fashion brands, largely European labels keen on entering India. In addition, Mohan stressed that the repertoire of women’s western wear and accessories from this leading player has been fine-tuned for local shoppers.