Dunkin' is more than 'Donuts'

Dunkin' Donuts has made its entry into the Indian market with Jubilant FoodWorks and couple of stores in Delhi. The brand is well-recognised across the US market where it has close to 6,500 stores. As per the Dunkin' philosophy, the brand has made selective offerings keeping in mind the Indian customer’s taste palate. Talking about the brand and its strategy, Ajay Kaul, CEO Jubilant FoodWorks Ltd said,” After 17 years of success with Dominos, Jubilant is confident of building up the Dunkin' Donuts brand in the country in the years to come. We will be utilising the supply chain support of Dominos and our extensive network reach will enable us to make the entire back-end operations possible. We invested around nine to 10crore last year primarily in to the Research and Development process and we will be investing another 12-13 crore this year,” Kaul adds.